LeFlufy & Bates


CAROL LeFLUFY & PAT BATES: Seeking & Keeping Representation for Photographers

Wednesday September 23rd. 9:00am – 10:30pm

At PSPF, we receive a great many questions from attendees each year about finding an agent. Many photographers have had agent relationships that don’t end up being good marriages. What makes the photographer / agent relationship solid and beneficial for both?
Seasoned agents Carol LeFlufy and Pat Pates have again teamed up to answer your questions and help find what makes this relationship work.
  • Some of the topics for discussion:
  • How to approach, find and keep an agent.
  • How to build your relationship with your agent and manage your expectations of each other.
  • Growing your business with an an agent and helping them growth their business – you are a team!
  • Industry standards for agents and artists financially and in terms of responsibilities.
We will cover all aspects of this business including editorial, catalog, advertising and motion as well as personal work and growing your point of view and it’s place in a commercial career.
These two industry veterans will share their combined years of experience with honesty, transparency, insights and humor.  We will unpack the artist and agent process and relationship for you and answer all and any questions.

PRICE: $75



Carol LeFlufy is the Director of Eye Forward, a photographer and director’s representative agency in Los Angeles. Eye Forward represents Sam Jones, The Ingalls, Spencer Lowell, Bella Newman, Dewey Nicks, Frank Ockenfels 3, and Perry Ogden.  Eye Forward clients include editorial, advertising, entertainment advertising and brand direct clients in a diverse range of still life, portraiture, landscape, beauty, fashion, life style and motion.  Carol previously worked for Annie Leibovitz as a studio manager and at Art + Commerce in New York after a career as a photographer in Canada. Carol has taught at ICP in NY and Art Center in Pasadena.

Pat Bates, founder of Pat Bates & Associates, has been in the photography industry for over twenty years representing a roster of exceptional talent and working with editorial and commercial clients such as Anthology, Restoration Hardware, Kinfolk, Williams Sonoma Home and Cooks, Martha Stewart Living, Cherry Bombe, the New York Times, Garnet Hill Home, CB2, and West Elm. She is an expert in lifestyle photography, including still, interior, and food photography. With an eye for discovering emerging talent, she has a reputation for bringing photographers into their heyday.