Eric Joseph1



 Monday, September 21st 2:45pm – 4:30pm

Seminar Overview:

The focus of every conversation I have is education. I think we all agree the industry has done a relatively poor job of teaching us how to print as opposed to teaching us how to use our cameras, light our subjects, pose a model, or even how to take photos.  Printing just isn’t glamorous as some of those other topics so I think it often gets overlooked.

The reality is making prints is the only way you can control what people see.  It also enables you to truly show off your talent and ability as a photographer.  Viewing an image on a computer screen, a cell phone or tablet device doesn’t show the full measure of what you can do.  Low resolution images taken at high ISO will look fine on a cell phone.  Prints are a much higher resolution product that the low resolution pixels on a monitor can’t compare.  To me the choice of paper is the critical factor enabling us to convey our unique artistic signature, even more so than what camera or printer your are using.

This workshop will address the one burning question in everyone’s mind, “What paper should I use to print my photographs on?”

The answer is not as simple as one would think.  Sure there are some quick and easy suggestions but what would be the fun in that?  For those who really want to investigate this topic this workshop is for you!

We will talk digital inkjet paper in all of its technical and aesthetic components that might help us make a decision about what types of papers to use vs. others. Archival permanence and what that concept means will certainly be part of the discussion along with printers and color management.  It all is part of the same conversation.

All questions are welcome.  In my classes, there is no such thing as a dumb question.  I have performed workshops and seminars at colleges, universities, galleries, commercial labs, organizations devoted to photo education, events and trade shows all over the country for the past 10 years.  I have been in a room filled with beginning photo students and the next day in a room filled with the top photographers in the world and guess what?  They all ask the same questions when it comes to digital printing.

Via Zoom, I will show images from my personal portfolio and offer insights and thoughts as to why chose a specific paper to print that image on.  For every image I intend to print, the decision as to what paper that image will be printed on is made by me when I am composing the image, in camera. To me the paper choice is a critical choice in creating images as I very much incorporate the unique personality and characteristics of specific papers in to my composition.

PRICE:  Free







Eric Joseph is a photographer and Senior Vice President of New Business and Product Development at Freestyle Photographic Supplies. Eric graduated from California State University, Northridge in 1985 with a B.A. in Art, Specializing in Photography. He began his career at Freestyle Photographic Supplies in 1986, where he worked his way up to his current Sr. V.P. position. Eric travels across the United States leading a seminar entitled, “The World of Inkjet Paper…The Print Matters!” Speaking at colleges, universities, commercial labs, photo clubs, art centers and professional photographic organizations, Eric teaches digital printmaking with an emphasis on empirical knowledge allowing folks to make informed decisions about their digital output and how to obtain consistent, reliable, repeatable and controllable results

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