First Impression


HEIDI GOVERMAN: The First Impression: Your Website

Wednesday, September 23rd. 10:30am – 12:00pm

Your website is the center of your brand, the public face of your business, so paying attention to your end user’s experience is imperative.  As we all know: you never get a second chance to make a first impression.

In this event creative buyers will walk through several photographer’s websites and email promos and give at-a-glance evaluations. They will discuss their first impressions including overall design, user interface, navigation and responsiveness. They will offer their feedback and suggestions to benefit photographers when structuring or enhancing sites to optimize use, practicality, impact and consistency.

The first 15 photographers to submit their site URL will have the opportunity for evaluation.  But ALL attendees will benefit from this inside look at what happens during that crucial and critical site visit. This information will be invaluable for all.

Guests will include Chrissy Borgatta Luizzi & Jen Lamping

To be considered for site evaluation at this event please contact:




Chrissy Borgatta Liuzzi, Sr. Art Producer for Innocean Worldwide for close to 10 years. Client history includes Hyundai, Genesis, Sony, Mazda, Lincoln, Mercury, Nissan, Infiniti, Apple and many more.

Jen Lamping is VP / Director of Art Production at Rubin, Postaer, and Associates (RPA) in Los Angeles. From the time she graduated from the University of Michigan (Go Blue!), she’s built her career around working with artists in different facets of the business – from her time spent at The Museum of Contemporary Art (MOCA), to an artist rep at Giant Artists, to production at TBWA\Chiat\Day, Saatchi & Saatchi, and now RPA. In addition to elevating and evolving Art Production, she strives to cultivate a more creative and inspiring work environment by founding GALLERY 2525, an in-house art gallery at RPA that showcases a variety of local and world-renowned artists, as well as an artist speaking series called, ART TALKS.

Heidi Goverman spends her days supporting commercial artists. As the West Coast Rep for The Workbook Heidi produces exclusive events, helps with resources and marketing strategies to empower her clients to set themselves apart every day. Before joining Workbook, Heidi spent five years as the Executive Director for APA Los Angeles, a national non-profit photography organization, where she found her true passion in supporting artists and their businesses. She created and produced events with a wide range of topics including; marketing, business savvy, portfolio reviews and their very successful annual photography exhibition.

Heidi’s super power is talking. This means, to her at least, that she must be a good listener who likes to solve problems.